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Regional Trading Review

Week 24 · refreshed 08:13 · retail estate

PeriodWeek 24

RegionAll

FormatHigh street, mall

CategoryPromotion lines

Owner groupCommercial, ops

Sales€18.4mvs plan -0.8%

Margin-2.1ppSouth cluster

Availability92.3%promo lines

Promo ROI1.18xspread high

Stores21442 exceptions

Open actions146 late

Sales and margin by region Actual vs plan

€5m€3m€1m0

NSEWUrbanMallOutlet

RegionSalesPlanMarginAvail.

North€5.2m+1.4%+0.3pp97%

South€4.1m-4.8%-2.1pp89%

East€4.6m-0.4%+0.1pp95%

West€4.5m+0.2%-0.2pp96%

Estate€18.4m-0.8%-0.6pp92%

Availability trend promo lines

South 89.1%target 95.0%

Promo ROI by category W24

CategoryROIGM%Avail.

Food1.31x32.4%96%

Beauty1.22x41.8%94%

Home0.86x27.1%88%

Seasonal1.04x30.2%91%

Impulse1.19x35.5%95%

Category contribution sales mix

CategoryShareYoY

Food+2.1%

Beauty+0.4%

Home-3.8%

Seasonal-0.6%

Impulse+1.2%

Store exceptions top 5

StoreSalesAvail.IssueAge

S-041-8.9%84%promo3d

S-118-6.1%91%margin2d

S-063-2.4%86%stock1d

S-207+0.8%93%price1d

S-155-4.7%89%promo4d

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Report page summary Regional Trading Review · Week 24

What insights should I look into on this report?

Here are the key insights I found:

South is the main negative outlier. Sales are below plan and margin is down 2.1pp, while availability on promoted lines is also below target. Sales by region Availability trend
North remains ahead of plan. Sales are above plan and margin is stable. The report does not show a comparable availability issue. Regional matrix
East is close to plan. Sales are slightly below plan, but margin is broadly stable and no large store cluster stands out. Store exceptions
West is broadly neutral. Sales and availability are near target, with promo ROI variance lower than South. Promo ROI visual
Recommended focus. Review South promo availability and margin movement before the weekly trading review. Margin bridge

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